Design Philosophy

01 DESIGN PHILOSOPHY
Brand New Design are Needed in LED Era

LED is experiencing revolution of replacing and innovation.

Lights in the past haven’t expressed the characteristics of LED. We should design new lighting fixtures based on LED’s unique specialities.






02 DESIGN PHLOSOPHY
To follow the Mainstream and Innovate Partly

See through what people see, and consider what people hasn’t  consider with.

Unusual eye-catching design concepts are unsuitable for most of domestic lighting fixture enterprises. We need to know and follow the mainstream, and innovate partly.






03 DESIGN PHILOSOPHY
To Build Serialized PI for Your Brand

The product’s DNA should be shown in designing concept. We build serialized PI for client’s product and image. RUIDesign has provide with multiple clients with professional product image. We have abudant experience in product identification design and we will help you with building your unique product characteristics.  





04 DESIGN PHLOSOPHY
LED Cross-Border

Light is penetrating silently.

Light could be used in not only lighting, but also pets, health care, clothing, household, beauty, outdoor sports, games,  furniture and toys industries.

We need to jump out of the lighting industry and seek new fields.






05 DESIGN PHILOSOPHY
The Long Tail Market is Large Enough

With the mature of lighting technologies, more and more segment markets and brands will emerge.

Ambitious enterprieses should not be tied themselves in normal products everybody manufactures.






06 DESIGN PHLOSOPHY
LED Products Need to be Designed Full of Emotion

Lighting products in the past are usually rigid and cold. LED transboundary products will appear in the future. More emotional elements will be integrated in designing concepts from the aspects of electronics, clothing and household.






07 DESIGN PHILOSOPHY
Our Vision is to Integrate Light into Our Lives

Light will become the indispensable designing element of a variety of products other than shape, material and color.

LED will come to every aspects of our lives in the near future.  What we want to do is to explore consumers’ requirements. We also pay attention to light’s applications other than lighting.

We are standing at the edge of an unimaginable huge market. Every possibility of light is waiting for us to explore. 






08 DESIGN PHLOSOPHY
RUIDesign Has the Ability to Develop New Products Rapidly

With the development of technology, the LED market changes quickly, and many market opportunities don’t last long. RUIDesign has the ability of capturing marketing requirements and finishing design rapidly.






09 DESIGN PHLOSOPHY
The Balance of Cost with Quality is Needed in LED Products Innovation

Different from the industrial design of other products, the optical innovation and application are more important. A great innovation concept should be realized at a realistic cost.

The market of LED is highly competitive, that makes us to have the cost conscious.






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